What is Letting Agent SEO?

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Letting agent seo is a collection of online activities that get Google to rank your website more organically so that when potential landlords & sellers search for specific keywords your website appears in the top results. The benefits of letting agent seo are huge – instead of spending money on paid ad placements or walking around neighborhoods looking for leads, a well written and optimised website will do all that work for you.

On-page SEO estateagency.marketing refers to the optimisation of individual pages on your estate agency’s website including page titles, meta descriptions, alt text etc. Keyword optimization is also key, use tools such as ahrefs to scan your website and identify any technical issues that may affect your SEO, such as dead links, duplicate content or slow pages.

Letting Agent SEO: Strategies for Online Success

The lettings market is very competitive and the first step in improving your SEO is choosing the right keywords. This can be done by doing some research and finding out which phrases renters & buyers are using when searching for properties in your area. Then you need to ensure these are included in your website pages and property listings.

It is also important to be consistent with your content posting, going months without updating a listing or blog article will impact your SEO, whereas adding new content regularly is much better for your rankings. Be sure to include some local content too – this includes things such as your business address, contact details, opening times, and links to local events and sports clubs.

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