Video marketing can boost customer conversions, reduce site bounce rates, and help you rank higher in search results. But if you want to make your YouTube videos more successful, you need to understand your audience and how they engage with them. Click here for YouTube growth solutions
The quickest way to see channel and video performance is to use YouTube Analytics. This tool provides a detailed breakdown of metrics like year-over-year channel growth and first 24-hour video performance. You can also access more advanced metrics by clicking Advanced Mode in the upper right corner. This reveals a deeper look at metrics for individual videos and allows you to download reports to Google Sheets or a csv file.
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Views per unique viewer: This metric lets you know how many people are watching your videos and how often they watch them. Viewers who watch your videos multiple times are your most loyal fans, so it’s important to ask them to engage with your content by commenting and subscribing. If you notice a drop in your subscriber count, it could indicate that your video topics aren’t resonating with viewers.
To speed up your YouTube audience growth, try participating in popular social media trends and challenges. Be sure to research the trends carefully and choose ones that align with your brand. Otherwise, you’ll run the risk of attracting casual viewers who won’t stick around long enough to become a devoted fan.
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